When you buy a premium domain you are also making an investment in powerful branding capabilities and the potential to generate a large volume of traffic to your site.
A simple domain name is easy to recall and can be instantly associated with the service or product offered by your business. This simplifies the process of connecting with your customers and reduces the time and money required to build up your brand.
The instant brand you acquire with your premium domain name can help generate traffic from internet users who are unfamiliar with your business.
When your website is associated with a straightforward domain name, customers will be directed to your site when they type the related product or service name into their web browser.
Good domain name can have a noticeable impact on how your website is listed by search engines.
The more basic and identifiable your domain name is with related search queries the more likely it is to be ranked higher in the search results.